Thought Leadership On Building Better, Cheaper
And Faster Now In The Home Building Industry
| BLOG |  |
Photo Credit Micheal Austin
New Direction: Innovation.
In desperate times, four companies take the road less traveled.
By: John Caulfield
As they wait anxiously for the economy to improve, many builders—the solvent ones, anyway—are preparing their companies for the next recovery cycle. What’s common among them are their objectives to become some combination of smaller, leaner, smarter, and/or greener. And how they move in any of these directions is causing fundamental shifts in their products, their processes, and, in some cases, the very personality of their companies.
Our annual Field Report focuses this year on four companies that are willing to see themselves differently, even if that’s meant fighting internal and external resistance to change, and to carve out new destinies. Meritage Homes went from building luxury homes to targeting entry-level buyers with houses 20 percent to 25 percent smaller; Jagoe Homes is pushing its trades and employees to work in tandem to find process improvements and cost savings. Read More
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