Thought Leadership On Building Better, Cheaper
And Faster Now In The Home Building Industry
| BLOG |  |
| When Less Means More |  |
How downsized homes can delight buyers
By Paul Cardis, CEO, Avid Ratings
December 1, 2008
Gone is the age of extravagance, where supersized floor plans and expensive amenities abound. Instead, many builders have changed their tact to reengineer smaller product lines to appeal to today's credit-strapped customers.
KB Homes began downsizing some of its homes in 2007. A 3,400-square-foot home that sold for $450,000 became a 2,400-square-foot home selling for $300,000. This year, KB launched a line of homes that start at 1,230 square feet and sell for just over $200,000. Other builders have taken similar steps.
Because home buyers are feeling pressure to settle for houses that aren't their dream homes, some new buyers harbor some degree of dissatisfaction before the sales process even begins. There are ways, however, to ensure customer delight even as you reduce the square footage. Read More