Thought Leadership On Building Better, Cheaper
And Faster Now In The Home Building Industry

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Seeing with New Eyes
AN INTELLIGENT APPROACH TO LEANBUILDING

A TrueNorth Whitepaper 

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You may have heard the expression “Lean,” as in “Lean Thinking,” “Lean Methods,” or “Lean Operations,” and understand that it is not just another term for running a bare-bones operation, as some believe. Even if the term “Lean” is completely new to you, it is not new to the rest of the world. Lean methods have revolutionized a diverse range of companies,
yet homebuilding has largely missed the Lean train. Builders could be criticized for that, but after all, from the early 1990’s until 2006, the industry enjoyed a continual run of increased sales and profits. Lean is about running the most efficient possible operation and efficiency
was not the name of the game during the boom years. Virtually everything we built had a buyer waiting. Homebuilding’s escalating profits came from price inflation, volume growth and land appreciation, not because we lowered the cost of operations.
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